June 1, 2023
| Jason Thomas
It's been almost 30 years since online data collection revolutionized our industry.
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May 4, 2023
iHUTs yield wonderful insights, but they don’t always run smoothly.
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January 11, 2023
We can win the war to improve B2B data quality by improving B2B samples. These are the battles that
we need to fight:
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October 19, 2022
Here are six tips for market research to conduct in a recession.
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September 7, 2022
Marketing problems are so variable, and respondents differ so greatly, there cannot
possibly be a one-size-fits all methodology
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August 15, 2022
Sampling is one area in research where you get what you pay for.
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July 13, 2022
In-Home Usage Tests (IHUTs) are one of the most proven methodologies for testing products.
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June 15, 2022
Here are five ways to build a sample safety net for your project:
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April 27, 2022
If you are investing in developing a customer community or panel, there is one key factor for on-going
success… you want to keep your members for as long as possible.
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March 28, 2022
Technology undeniably rules the world today. Whether a company is a technology seller or user, IT
Decision Makers (ITDMs) are highly desirable and sought-after marketing research respondents.
However, finding a good sample of ITDMs is easier said than done.
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February 23, 2022
One Key Question to Improve Data Quality
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December 9, 2021
Here are some best practices to keep in mind when you are thinking about weighting survey data.
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November 8, 2021
The topic of demographic questions and how accurately they reflect society is critical for the insights
industry.
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October 1, 2021
| Becky Crane
It's that time of year again: time to dust off the costumes, carve the pumpkins, and select the candy of your choice. As we gear up for the one night a year when costumed children shout, "Trick or treat!" as loudly as possible, we hope you will also take a few minutes to stop and reflect on the sample plans you have chosen for your research projects. Why is that? Because the fielding process can often get a little "batty."
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September 21, 2021
Whether your sample is constrained by geography, by product or brand usage, attitudinally, or by some other characteristic, don’t give up when your sample provider tells you that it can’t be done at all, or that you can’t get the sample size you need. It can be done!
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August 9, 2021
Mixed-methodology studies always come with unique sampling challenges and can result in headaches for researchers and sample companies alike. However, thinking outside the box and really understanding different methodologies can help solve these problems.
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July 7, 2021
If sample providers want to meet their clients’ more complex needs and demands, they must find creative ways to apply traditional sampling approaches to find difficult-to-reach and hard-to-convince respondents.
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May 24, 2021
If sample providers want to meet their clients’ more complex needs and demands, they must find creative ways to apply traditional sampling approaches to find difficult-to-reach and hard-to-convince respondents.
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January 25, 2021
Beyond Checking for Duplicates and IP Addresses: 10 Ways to Deep Clean Your Data
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January 22, 2021
| Audrey Snowden
Biased questions increase respondent confusion which then increases error in their responses. This in turn reduces the strength of the relationships between variables. In worse case scenarios, biased questions can return results that may be untrue which favor a specific outcome. So what can we do to avoid bias in surveys?
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October 27, 2020
Although market research with contractors is challenging, it can be done and can deliver important and
insightful results. Here are 9 proven tips to help.
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July 22, 2020
This blog highlights some of the most critical errors that are rampant in polling data.
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July 6, 2020
A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
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June 29, 2020
A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
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June 22, 2020
A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
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June 15, 2020
A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
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June 8, 2020
A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
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April 27, 2020
Here are four tips to help prepare you and your team for a successful project and to help you get the most from your first online qualitative projects
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April 2, 2020
If you are making the investment in developing a customer community or panel, there is one key factor for on-going success… you will want to keep your members for as long as possible.
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February 24, 2020
Wouldn’t it be better for everyone if researchers could identify and completely remove the bad respondents from their sample source by having more information on why the respondent was a poor complete?
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November 13, 2019
Medical marketing research presents many unique challenges. Here are some tips to help you navigate
these turbulent waters
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October 18, 2019
While there are many pundits arguing that the differences between B2B and B2C marketing are decreasing due to technology, there is one area where the differences are not decreasing: marketing research.
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August 20, 2019
Panel and river samples have become very popular, and we are now seeing growth in panel aggregators. None of these sample sources are inherently good or bad, but it is important to understand their differences – and how to choose the best sample source for your project.
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April 22, 2019
The key to any research – whether qualitative or quantitative – is finding the right participants.
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