It's been almost 30 years since online data collection revolutionized our industry.

iHUTs yield wonderful insights, but they don’t always run smoothly.

We can win the war to improve B2B data quality by improving B2B samples. These are the battles that
we need to fight:

Here are six tips for market research to conduct in a recession.

Marketing problems are so variable, and respondents differ so greatly, there cannot
possibly be a one-size-fits all methodology

Sampling is one area in research where you get what you pay for.

In-Home Usage Tests (IHUTs) are one of the most proven methodologies for testing products.

Here are five ways to build a sample safety net for your project:

If you are investing in developing a customer community or panel, there is one key factor for on-going
success… you want to keep your members for as long as possible.

Technology undeniably rules the world today. Whether a company is a technology seller or user, IT
Decision Makers (ITDMs) are highly desirable and sought-after marketing research respondents.
However, finding a good sample of ITDMs is easier said than done.

One Key Question to Improve Data Quality

Here are some best practices to keep in mind when you are thinking about weighting survey data.

The topic of demographic questions and how accurately they reflect society is critical for the insights
industry.

It's that time of year again: time to dust off the costumes, carve the pumpkins, and select the candy of your choice. As we gear up for the one night a year when costumed children shout, "Trick or treat!" as loudly as possible, we hope you will also take a few minutes to stop and reflect on the sample plans you have chosen for your research projects. Why is that? Because the fielding process can often get a little "batty."

Whether your sample is constrained by geography, by product or brand usage, attitudinally, or by some other characteristic, don’t give up when your sample provider tells you that it can’t be done at all, or that you can’t get the sample size you need. It can be done!

Mixed-methodology studies always come with unique sampling challenges and can result in headaches for researchers and sample companies alike. However, thinking outside the box and really understanding different methodologies can help solve these problems.

If sample providers want to meet their clients’ more complex needs and demands, they must find creative ways to apply traditional sampling approaches to find difficult-to-reach and hard-to-convince respondents.

If sample providers want to meet their clients’ more complex needs and demands, they must find creative ways to apply traditional sampling approaches to find difficult-to-reach and hard-to-convince respondents.

A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.