Continuing the Conversation: The Mandate for Demographic Evolution
November 8, 2021
The topic of demographic questions and how accurately they reflect society is critical for the insights
industry.
No Tricks, Just Treats
October 1, 2021 | Becky Crane
It's that time of year again: time to dust off the costumes, carve the pumpkins, and select the candy of your choice. As we gear up for the one night a year when costumed children shout, "Trick or treat!" as loudly as possible, we hope you will also take a few minutes to stop and reflect on the sample plans you have chosen for your research projects. Why is that? Because the fielding process can often get a little "batty."
Have A Low-Incidence Sample? Don’t Take No For An Answer!
September 21, 2021
Whether your sample is constrained by geography, by product or brand usage, attitudinally, or by some other characteristic, don’t give up when your sample provider tells you that it can’t be done at all, or that you can’t get the sample size you need. It can be done!
The Key to Sampling Success? Get Creative! #3
August 9, 2021
Mixed-methodology studies always come with unique sampling challenges and can result in headaches for researchers and sample companies alike. However, thinking outside the box and really understanding different methodologies can help solve these problems.
Key to Sampling Success? Get Creative! #2
July 7, 2021
If sample providers want to meet their clients’ more complex needs and demands, they must find creative ways to apply traditional sampling approaches to find difficult-to-reach and hard-to-convince respondents.
Key to Sampling Success? Get Creative! #1
May 24, 2021
If sample providers want to meet their clients’ more complex needs and demands, they must find creative ways to apply traditional sampling approaches to find difficult-to-reach and hard-to-convince respondents.
Data Quality
January 25, 2021
Beyond Checking for Duplicates and IP Addresses: 10 Ways to Deep Clean Your Data
When Results Lie: Tips for Overcoming Questionnaire Bias
January 22, 2021 | Audrey Snowden
Biased questions increase respondent confusion which then increases error in their responses. This in turn reduces the strength of the relationships between variables. In worse case scenarios, biased questions can return results that may be untrue which favor a specific outcome. So what can we do to avoid bias in surveys?
9 Tips for Conducting Market Research With Contractors
October 27, 2020
Although market research with contractors is challenging, it can be done and can deliver important and
insightful results. Here are 9 proven tips to help.
6 Tips for Sampling IT Decision Makers
August 11, 2020
ITDMs – like many B2B samples – are getting more difficult to find, so it is essential you partner with a well-qualified and experienced panel provider to procure your sample.
Survey Error and Polls: What You Need to Know Now
July 22, 2020
This blog highlights some of the most critical errors that are rampant in polling data.
Get To Know Your Project Manager - Angie Emrie
July 13, 2020
A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
Get To Know Your Project Manager - April Shaver
July 6, 2020
A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
Get To Know Your Project Manager - Candace Shores
June 29, 2020
A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
Get To Know Your Project Manager - Jacob Fike
June 22, 2020
A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
Get To Know Your Project Manager - Ingrid Thomas
June 15, 2020
A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
Get To Know Your Project Manager - Sarah Dillard
June 8, 2020A successful project is not just the result of good tools and technology. At Symmetric, the real reason for successful projects is our people. They are the ones who work tirelessly to complete your projects to your total satisfaction. But you know that... because that's what our clients tell us every day. So, we thought you might like to get to know some of these dedicated, talented professionals! This blog post will go out each week in a series to introduce you to our team of Project Managers over the next 6 weeks.
Four Critical Tips for Moving from In-Person to Online Qualitative
April 27, 2020
Here are four tips to help prepare you and your team for a successful project and to help you get the most from your first online qualitative projects
Building Panel Tenure
April 2, 2020
If you are making the investment in developing a customer community or panel, there is one key factor for on-going success… you will want to keep your members for as long as possible.
Documenting Bad Respondents to Improve Sample Quality
February 24, 2020
Wouldn’t it be better for everyone if researchers could identify and completely remove the bad respondents from their sample source by having more information on why the respondent was a poor complete?
To Weight, or Not to Weight (A Primer on Survey Data Weighting)
January 13, 2020 | Jerry W. Thomas
Here are some best practices to keep in mind when you are thinking about weighting survey data.
7 Tips to Cure Your Medical-Marketing-Research Woes
November 13, 2019
Medical marketing research presents many unique challenges. Here are some tips to help you navigate
these turbulent waters
8 Lessons Learned to Improve Your B2B Research
October 18, 2019
While there are many pundits arguing that the differences between B2B and B2C marketing are decreasing due to technology, there is one area where the differences are not decreasing: marketing research.
All Sample Sources Are Not Created Equal: How to Select the Right Sample Source
August 20, 2019
Panel and river samples have become very popular, and we are now seeing growth in panel aggregators. None of these sample sources are inherently good or bad, but it is important to understand their differences – and how to choose the best sample source for your project.
Choosing the Right Survey Method
June 6, 2019
Survey methodology should be chosen based on the specific requirements of each survey project, the available sampling frame, the timeline, and the budget. When you look at all of those variables, you realize there is more to life than online surveys.
8 Tips Learned From a Lifetime of Qualitative Recruiting
April 22, 2019
The key to any research – whether qualitative or quantitative – is finding the right participants.
8 Ways to Absolutely Ruin an IHUT Every Time
April 1, 2019
In-Home Usage Tests (IHUTs) are one of the tried-and-true methodologies for testing products. Whether you’re
looking for a competitive advantage, launching a new product or line extension, improving an existing product, or
testing for consistent product quality, an IHUT can be the right technique for your project. After all, what could
provide you with better feedback than people testing your product in the environment where they would actually
use it?
The New Way to Improve Data Quality: People
January 25, 2019 | Jason Thomas
One Key Question to Improve Data Quality
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