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Building Panel Tenure

April 2, 2020
If you are making the investment in developing a customer community or panel, there is one key factor for on-going success… you will want to keep your members for as long as possible.

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When Results Lie: Tips for Overcoming Questionnaire Bias

March 4, 2020 | Audrey Snowden
Biased questions increase respondent confusion which then increases error in their responses. This in turn reduces the strength of the relationships between variables. In worse case scenarios, biased questions can return results that may be untrue which favor a specific outcome. So what can we do to avoid bias in surveys?

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Documenting Bad Respondents to Improve Sample Quality

February 24, 2020
Wouldn’t it be better for everyone if researchers could identify and completely remove the bad respondents from their sample source by having more information on why the respondent was a poor complete?

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To Weight, or Not to Weight (A Primer on Survey Data Weighting)

January 13, 2020 | Jerry W. Thomas
Here are some best practices to keep in mind when you are thinking about weighting survey data.

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7 Tips to Cure Your Medical-Marketing-Research Woes

November 13, 2019
Medical marketing research presents many unique challenges. Here are some tips to help you navigate these turbulent waters

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8 Lessons Learned to Improve Your B2B Research

October 18, 2019
While there are many pundits arguing that the differences between B2B and B2C marketing are decreasing due to technology, there is one area where the differences are not decreasing: marketing research.

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All Sample Sources Are Not Created Equal: How to Select the Right Sample Source

August 20, 2019
Panel and river samples have become very popular, and we are now seeing growth in panel aggregators. None of these sample sources are inherently good or bad, but it is important to understand their differences – and how to choose the best sample source for your project.

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Choosing the Right Survey Method

June 6, 2019
Survey methodology should be chosen based on the specific requirements of each survey project, the available sampling frame, the timeline, and the budget. When you look at all of those variables, you realize there is more to life than online surveys.

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8 Tips Learned From a Lifetime of Qualitative Recruiting

April 22, 2019
The key to any research – whether qualitative or quantitative – is finding the right participants.

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8 Ways to Absolutely Ruin an IHUT Every Time

April 1, 2019
In-Home Usage Tests (IHUTs) are one of the tried-and-true methodologies for testing products. Whether you’re looking for a competitive advantage, launching a new product or line extension, improving an existing product, or testing for consistent product quality, an IHUT can be the right technique for your project. After all, what could provide you with better feedback than people testing your product in the environment where they would actually use it?

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The New Way to Improve Data Quality: People

January 25, 2019 | Jason Thomas
One Key Question to Improve Data Quality

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No Tricks, Just Treats

October 29, 2018 | Becky Crane

Sometimes we can be so fixated on the “brains” of a nationally representative sample that projects will proceed with that plan even when it’s not the best option.

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