The key to any research – whether qualitative or quantitative – is finding the right participants.

In-Home Usage Tests (IHUTs) are one of the tried-and-true methodologies for testing products. Whether you’re looking for a competitive advantage, launching a new product or line extension, improving an existing product, or testing for consistent product quality, an IHUT can be the right technique for your project. After all, what could provide you with better feedback than people testing your product in the environment where they would actually use it?

One Key Question to Improve Data Quality

Sometimes we can be so fixated on the “brains” of a nationally representative sample that projects will proceed with that plan even when it’s not the best option.