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8 Tips Learned From a Lifetime of Qualitative Recruiting

April 22, 2019
The key to any research – whether qualitative or quantitative – is finding the right participants.

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8 Ways to Absolutely Ruin an IHUT Every Time

April 1, 2019
In-Home Usage Tests (IHUTs) are one of the tried-and-true methodologies for testing products. Whether you’re looking for a competitive advantage, launching a new product or line extension, improving an existing product, or testing for consistent product quality, an IHUT can be the right technique for your project. After all, what could provide you with better feedback than people testing your product in the environment where they would actually use it?

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The New Way to Improve Data Quality: People

January 25, 2019 | Jason Thomas
One Key Question to Improve Data Quality

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No Tricks, Just Treats

October 29, 2018 | Becky Crane

Sometimes we can be so fixated on the “brains” of a nationally representative sample that projects will proceed with that plan even when it’s not the best option.

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