Symmetric provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Symmetric applies advanced technology and sophisticated systems to create and manage some of the best online panels in the world. From its origins in 1996, Symmetric's suite of online panels have expanded to include American Consumer Opinion® and five B2B panels. All are carefully balanced, continually refreshed, and systematically cleaned via high-tech and low-tech methods. Nonresponders, speedsters, and cheaters are continually purged. In addition to its worldwide panels, Symmetric can supplement its samples by drawing participants from hundreds of other sampling sources, using the Icion® sampling platform. All samples are vetted by Symmetric's Sleuth™ fraud-detection systems. Stratified sampling controls and random selection of participants within each cell help ensure that each sample is as representative as possible.

Symmetric is owned and operated by Decision Analyst. Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa. The name "Decision Analyst" reflects the firm's unparalleled expertise in analytics as the springboard to better marketing decisions.

Decision Analyst conducts multinational studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization. The firm blends qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics (modeling, simulation, and optimization) to solve the most difficult marketing problems.

The firm works across an array of industries, with concentrations in consumer packaged goods, retail, high technology, automotive, healthcare, and service categories. Teams of industry experts focus on vertical markets.

Decision Analyst's creed is "A Spirit of Service, A Spirit of Caring." This creed defines how the company treats its clients, employees, and subcontractors. The firm believes that a "spirit of service" and a "spirit of caring" must underlie and permeate everything it does. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.

One of the largest privately owned research firms in North America, Decision Analyst is wholly owned by its employees. The firm places great value on meticulous quality, hard work, meeting deadlines, and staying within budgets. Decision Analyst was founded in 1978 and is headquartered in the Dallas-Fort Worth area.