Though most projects these days are executed online, there is still a time and place for CATI. CATI is most useful for
B2B research to validate that the correct person is surveyed. Online surveys can be the instrument for CATI projects.
Phone interviewers use your online questionnaire and enter responses directly into the survey, so all your data is in
the same place. A tried-and-true methodology, CATI and phone interviewing should be part of your research toolbox.
Contact us today to learn more about CATI and our expertise incorporating this method into your project.