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Cross-Tabulation Services

Symmetric's in house Tabulation experts use sophisticated software and systems to produce powerful cross-tabs and summaries, including algebraic models for scoring and analysis. Significance testing can be applied to columns and rows of tabulated results, and complex weighting schemes can be applied to the data. There are no limits on the size of the datafile

Our Cross-tabs may include:

  • Descriptive statistics (Mean, median, standard error, standard deviation, mode)
  • Minimum and maximum values
  • Data weighting
  • Nets
  • Rankings
  • Statistical Testing (T-Test, Z-Test, Chi-square, ANOVA/MANOVA)
  • Top-line reports
  • Up to 22 points per banner
  • Confidence Intervals


Information in a database is of no value if it cannot be extracted and reported promptly and accurately. We have developed powerful multilevel reporting software with graphics and drill-down capabilities to speed important information to decision makers. Results and tabulations can be provided in the following formats:

  • Cross-Tabulations
    • Detailed tabular format in Word, Excel, pdf, or paper
    • Logician® Online Reporting System
    • Charts or graphs in either Word, Powerpoint, or pdf
  • Cleaned Datafiles
    • ASCII
    • Excel
    • SPSS
    • SAS
    • Access

Quality Assurance

Symmetric Tabulation Programmers use a strict multi-step check list when creating the cross-tabulations. Each programmer's logic is double-checked by a second programmer and then final tables are checked by the Quality Assurance Department for a thorough review.

Advanced Statistical Analyses

Many different types of mathematical tests and analyses can be conducted on the data by using SAS, SPSS, and R-Language, such as:

  • Correlation analysis
  • Cluster analysis
  • Factor analysis
  • Multiple regression
  • Discrete modeling, choice modeling
  • Market segmentation

Questionnaire Design and Guidance. Symmetric provides assistance with questionnaire design before data collection begins. This is especially important for studies requiring market segmentation, choice modeling, or other advanced statistical techniques.

Survey Management and Data Processing Experience

Symmetric is owned and operated by Decision Analyst which is a leading global marketing research and analytical consulting firm with over three decades of experience in tabulating a multitude of studies from the sample questionnaire to tracking/wave studies, to multi-country advanced analytical designs. The senior programmers have been with Decision Analyst an average of over 10 years.

Cross-Tabulation Services

If you need a cost estimate for a survey tabulation project, please contact


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