Research Firm Symmetric Names Arianne Larimer As President

February 3, 2025

ARLINGTON, Texas -

Arianne Larimer has been named president of Symmetric (www.symmetricsampling.com), a leading sampling firm for companies performing survey research.

A native of New Orleans, La., Larimer earned a Bachelor of Science degree in psychology and Bachelor of Arts Degree in Spanish from Tulane University.

Before joining Symmetric, she was the fifth employee and led the largest sales region as vice president of client development at PureSpectrum, based in Westlake Village, Calif. Prior to that, she was a top salesperson at New Orleans-based Lucid, a programmatic research technology firm that sold in 2021 to Swedish firm Cint for $1.1 billion.

“As Symmetric president, my chief responsibilities will be upholding Symmetric's high quality standards along with driving growth,’’ Larimer said.

Symmetric is a division of Decision Analyst Inc. (www.decisionanalyst.com), one of the nation’s oldest and largest privately owned marketing research and analytics firms.

Further information may be obtained by contacting Larimer at 817-649-5243 or arianne@symmetricsampling.com.



About Symmetric

Symmetric (www.symmetricsampling.com) is one of the nation’s largest privately owned marketing research sample supplier, serving an array of Fortune 500 corporations, marketing research firms, advertising agencies and consulting firms across North America, the European Union, Asia, and Latin America. Symmetric provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Arianne Larimar may be reached at arianne@symmetricsampling.com and Jason Thomas at jason@symmetricsampling.com.